The Story Behind KIS 198
KIS 198 was founded in 2018, born from a simple yet meaningful vision — to build a digital entertainment platform genuinely designed for Malaysians. Our founders, a group of Malaysian tech entrepreneurs passionate about sports and gaming, recognised that most online betting and casino platforms available at the time simply did not understand the specific needs of players from this country.
A clunky interface, unfamiliar payment methods, and customer support that doesn't speak Bahasa Malaysia — these are all barriers that make the playing experience far from enjoyable. KIS 198 is here to change all of that, from the ground up.
From Kuala Lumpur, for Malaysia
Headquartered in Kuala Lumpur, the KIS 198 comprises over 200 professionals who understand the Malaysian market inside and out. We know that Malaysian players love EPL football and Liga Super Malaysia on weekends, follow BWF badminton tournaments with great passion, and that growing numbers are diving into e-sports like Mobile Legends and CS2. All of this shapes the DNA of the platform KIS 198.
Over seven years of operation, KIS 198 has grown from a small startup into one of the most trusted names in Malaysia's digital entertainment industry. We are proud of every step of this journey — including the challenges, lessons, and milestones we have shared with our loyal player community.
More Than a Platform — A Community
What sets KIS 198 is not just about technology or competitive odds — though those matter too. What means more is the community we have built together. Hundreds of thousands of active members from Kuala Lumpur, Penang, Johor Bahru, Kota Kinabalu, Kuching, and all across Malaysia have become part of the KIS 198. They share their wins, offer constructive feedback, and continually push us to be better.